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Terms of Use | Privacy

Protecting Our Brands

Q: What is the Brand Integrity Department?

A: PM USA established its Brand Integrity Department in March 2002 in order to protect the integrity of PM USA brands and the legitimate trade channels through which they are distributed and sold. PM USA defines contraband cigarettes as product that is counterfeit, tax-issue (untaxed and under-taxed), illegally imported or stolen.

Q: What steps do you take to protect your brands?

A: Law enforcement and regulatory agencies have the authority to enforce laws related to contraband cigarette trafficking. PM USA information and resources can help support enforcement efforts. Through our Brand Integrity program, we gather market information on contraband trade in cigarettes and related activities, share that information with federal, state, and local law enforcement and provide support for investigations.

We also advocate for tougher legislation to address contraband cigarette-related activity, initiate commercial litigation against those who sell counterfeit products and infringe on our trademarks and intellectual property rights, and assess product security features and technologies.

PM USA is committed to protecting our brands. We continue to play an active role in addressing the problem and supporting the efforts of regulatory and law enforcement authorities.

Q: What is the scope of the problem and the impact on PM USA's business?

A: Contraband cigarette activity is illegal and is therefore impossible to quantify accurately. The trade in contraband cigarettes poses a continued concern for our business, law enforcement and regulatory authorities, and the legitimate wholesale and retail trade. We believe it is a problem with the potential to disrupt the legitimate cigarette trade in this country.    

Q: Doesn't PM USA benefit from these sales?

A: No. Illegal activity involving our brands negatively impacts our business as well as law-abiding retailers, wholesalers, adult smokers, federal and state governments and society in general.

Q: What impact does raising state excise taxes have on contraband cigarette activity?

A: From 2002 to January 2008, the national average weighted state excise tax (SET) increased from 55 cents per pack to $1.04 per pack. In addition to state excise tax increases, there is a wide variation in SET rates ─ from 7¢ a pack in South Carolina to $2.57 a pack in New Jersey. 

Excise tax increases can have a number of unintended consequences. Excessive increases in state excise taxes and growing disparities in cigarette excise taxes from state to state can provide an incentive for consumers to seek alternative sources to purchase cigarettes, resulting in significant financial incentives for criminals and revenue losses for government. 

Q: How do adult cigarette smokers know if the cigarettes they are buying are counterfeit?

A: Counterfeit packs and cartons are made to look like genuine cigarette brands. They may be very difficult to distinguish in appearance from the genuine product manufactured by PM USA. 

As a general rule, adult cigarette smokers should be wary of purchasing cigarettes from non-traditional outlets such as street vendors and Internet sites. Adult smokers should purchase their cigarettes from reputable, reliable retailers and should not be attracted by pricing that seems too good to be true.

Adult consumers who buy cigarettes that they believe to be counterfeit should call the PM USA Consumer Response Center at 1-800-343-0975, Option 3.

Q: What should adult cigarette smokers do if they think they have purchased contraband cigarettes?

A: If adult smokers believe they have purchased cigarettes that were the subject of illegal trade, they should call the PM USA Consumer Response Center at 1-800-343-0975, Option 3.


Internet Sales

Q: Is it legal to purchase cigarettes over the Internet?

A: Internet and other remote cigarette sales are governed by state and local laws as well as federal laws, such as the Prevent All Cigarette Trafficking (PACT) Act. Enacted in 2010, the PACT Act requires that internet sales are made in a manner that complies with all applicable state and local laws, including tax laws. The PACT Act also requires reliable age verification for cigarette transactions and, with only a few limited exceptions, prohibits use of the U.S. mail, including international mail, to ship cigarettes to consumers. Some states, such as New York, do not allow Internet cigarette sales for delivery to their residents. In other states, Internet sales are legal only if they comply with all applicable federal, state and local laws. In addition, under federal law, it is illegal for Internet vendors or consumers to import PM USA-branded cigarettes into the U.S. Cigarettes that are imported illegally into the U.S. may be seized and destroyed, without compensation to the purchaser.

Q: Do I have to pay tax on cigarettes purchased over the Internet?

AYes. Every state and some localities impose an excise tax on the purchase of cigarettes, and some states and localities also impose sales and use taxes. These state and local laws, and the federal Prevent All Cigarette Trafficking (PACT) Act, require payment of appropriate taxes even if cigarettes are purchased outside a state and brought or shipped into that state. State taxes are owed by the purchaser, regardless of any statements to the contrary on Internet sites. In addition, federal law requires Internet vendors who sell or ship cigarettes into a state to report the sale of cigarettes and other information concerning the sale, including the name and contact information of the purchasers, to state and local tax authorities. State tax authorities can use this information to collect taxes from in-state consumers.

Q: Are the cigarettes for sale on the Internet the same as the cigarettes I purchase in my local store?

AOften, no. Many Internet sites, particularly those operating outside the U.S., sell cigarettes that are not intended for sale in the U.S. The cigarettes may carry the same brand name as domestic cigarettes, but the taste may differ because they are produced to satisfy taste preferences in the intended market.

Q: Is it legal to buy PM USA brand cigarettes by international mail from a foreign-based Internet vendor?

ANo. The Imported Cigarette Compliance Act (ICCA) of 2000 prohibits importing cigarettes into the U.S. bearing registered U.S. trademarks without the trademark owner's authorization. That law is enforced by the U.S. Customs Service, and PM USA has notified Customs that it does not authorize the importation of any PM USA-branded cigarettes into the U.S. In addition, the Prevent All Cigarette Trafficking (PACT) Act and corresponding U.S. Postal Service regulations prohibit the use of international mail to ship cigarettes to U.S. consumers. Moreover, in 2009, the International Trade Commission issued a General Exclusion Order (GEO) barring importation of any cigarettes bearing PM USA’s leading trademarks, including the Marlboro, Virginia Slims and Parliament brands. Accordingly, it is not legal to import PM USA-branded cigarettes into the U.S., including through international mail or courier, regardless of any statements on Internet sites to the contrary. Cigarettes imported in violation of the ICCA are subject to seizure and destruction.

Q: What is PM USA's position on the sale of its cigarettes over the Internet?

A: Most, if not all, Internet cigarette sellers are evading the laws of the federal and state governments with respect to excise taxes, illegal imports and age verification. While we would prefer our brands to be sold through face-to-face interactions, PM USA has a remote sales policy requiring that the sale of PM USA brands via the Internet be conducted in compliance with all applicable laws, including excise tax payment and reliable age verification (at the point of ordering and the point of delivery).


DISCLAIMER: The materials on this Internet site are provided for general informational purposes only and may not reflect recent legal developments. Any information contained in this website should not be relied upon as legal advice and is not intended as a substitute for legal counsel on this or any subject matter.