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Philip Morris USA Announces Expansion of Marlboro Snus into New Test Market
Available in March in the Indianapolis Area
RICHMOND, VA (January 10, 2008) - Philip Morris USA announced today that the company will be introducing Marlboro Snus into an additional test market in the Indianapolis, IN area. Marlboro Snus is a tobacco pouch product designed especially for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
Marlboro Snus, currently in test market in the Dallas/Fort Worth area, builds on the brand equity of the best selling cigarette brand in the U.S. and comes in four varieties - Rich, Mild, Mint and Spice. Marlboro Snus utilizes a flavor strip and dried tobacco which make it flavorful and spit-free.
"We are pleased with the initial reaction by adult consumers, wholesalers and retailers to Marlboro Snus in the Dallas/Fort Worth test market and look to build upon the learnings from that market, as well as our experience with Taboka, in Indianapolis," said Roy Anise, vice president, brand management smokeless, Philip Morris USA.
Marlboro Snus will be available at retail in the Indianapolis area in March. The company will discontinue the current test market of Taboka in the Indianapolis area.
The expansion into a second market with Marlboro Snus is part of Philip Morris USA's continuing progress against its growth strategy. Philip Morris USA's growth strategy aims to add to the mix of products it offers starting with those tobacco or tobacco-related products that are adjacent and similar to its existing business, cigarettes.
For more information about Marlboro Snus please see our
smokeless tobacco products website.
